ZMOT AUTOMOTIVE

ZMOT Auto is the only Investment Management and Performance Partner in the automotive marketplace that was created from the unique perspective of an Automotive Dealer Group with 22 Active Rooftops within the US. We understand the unique demands and challenges dealers face and offer our guidance, services and solutions the way we as a Dealer would want them to be served to us. ZMOT Auto was built to be the partner that we as a premier automotive dealer group always wanted. As a dealer group ourselves, we believe in treating our customers the way we would want to be treated as a dealer.

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WHAT I DID

Creative lead with full hands-on creation and execution of design solutions including all imagery, branding, and multimedia elements used for marketing, advertising, sales, and other forms of communication. Consult and work daily with cross-functional teams to conceptualize, scope, and develop project deliverables and timelines. Ensure layout and designs are aligned with OEM brands and meet all compliance standards and follow best practices.

Challenge: Working on a 30-day cycle means producing high volumes of creatives without sacrificing the quality of visual appealing designs.

Solution: Created a series of refreshed templates to utilize, swappable model layouts for display and email, and light/dark templates to swap accordingly.