PINNACLE FISHING

At Pinnacle Fishing, we believe you can reach the heights of fishing without plumbing the depths of your wallet. For more than 30 years, we have been designing rods and reels that are used by the top tournament bass anglers in the world but are priced within reach of passionate enthusiasts. We offer tournament grade Pinnacle fishing rods made with precisely-balanced graphite blanks that have the strength, lightness, and sensitivity for freshwater or saltwater action. Our baitcasting reels have features such as an X-Bone metal frame, fast retrieve ratio and adjustable magnetic cast controls for a fishing tackle that performs with the money on the line.

PACKAGING LOGO

TOURNAMENT LOGO

WHAT I DID

Conceptualized and created a 1,500 sq. ft. interior display and floor plan for the Las Vegas Convention Center iCAST Show. Designed a variety of tradeshow POP displays, posters for the pro anglers to sign, sweepstakes, and giveaways for the event. Redesigned the brand look and feel for digital and print mediums. Managed all print production material for media kits, catalogs, national magazine ads, as well as reimagining dual and single clamshell package design.

Challenge: How to build a consistent brand look and feel directed toward the target audience of males ranging between 40-65 years.

Solution: Implemented the consistent sunset background look throughout all design elements utilizing a darker color palette with gold and carbon fiber accents.